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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

Dan Siroker, Pete Koomen




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 | #934713 in Books |  Wiley |  2013-08-19 | Original language:English | PDF # 1 |  9.40 x.72 x6.20l,1.20 | File type: PDF | 208 pages

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||5 of 5 people found the following review helpful.| Good, very concise|By AJ|I have been optimizing landing pages for about seven years.

A/B testing can often be somewhat of a dark art. Numerous public articles & blog posts cite tests with sample sizes so ludicrously small you are left wondering if the writer completed high school math. Not here, in this book the authors stick to mass scale examples, with full color b|From the Inside Flap||The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. |What's the solution? A

How Your Business Can Use the Science That Helped Win the White House

"Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data-driven decisions. Their new book is smart, valuable, and proves just how indispensable A/B testing is today."
—MARISSA MAYER, CEO of Yahoo!
You easily download any file type for your device.A/B Testing: The Most Powerful Way to Turn Clicks Into Customers   |  Dan Siroker, Pete Koomen. I really enjoyed this book and have already told so many people about it!

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