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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Andrea Phillips




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 | #83355 in Books |  McGraw-Hill |  2012-06-21 | Original language:English | PDF # 1 |  9.20 x1.00 x7.50l,1.55 | File type: PDF | 288 pages

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||0 of 0 people found the following review helpful.| Five Stars|By karoon nititham|great|0 of 0 people found the following review helpful.| For those unafraid to move ahead of others in the race|By MJ Brewer|This is a terrific book for up-and-coming authors who insist on changing with the times. Andreas clearly defines the reasoning for the rise in transmedia, as well as giving s|About the Author|Andrea Phillips is a transmedia writer and game designer who has worked on award-winning projects for clients such as HBO, Sony Pictures, and Channel 4 Education, plus original projects like Perplex City, Thomas Dolb

The First How-To Strategy Guide to Transmedia Storytelling

“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."
―David Gale, Executive Vice President, MTV Cross Media

“Transmedia storytel...

You can specify the type of files you want, for your device.A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms   |  Andrea Phillips. I really enjoyed this book and have already told so many people about it!

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