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Accelerating Customer Relationships: Using CRM and Relationship Technologies

Ronald S. Swift




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 | #902154 in Books |  2000-09-28 | Original language:English | PDF # 1 |  9.10 x1.10 x6.90l,2.09 | File type: PDF | 512 pages

||4 of 4 people found the following review helpful.| Accelerating Customer Relationships is what it's all about|By J. R. Gordon|This book is an indispensable read and reference for the business manager or technology manager that is teamed together. The author has brought together data and information from a very wide variety of sources - and added to it a substantial treasure trove of case studies. It is very real world. The s|From the Inside Flap|Preface|Corporations that achieve high customer retention and high customer profitability aim for:The right product (or service), |to the right customer, |at the right price, |at the right time, |through the right channel, |to satisfy the cu

This book describes how technology supports each critical phase of a successful CRM program.



You easily download any file type for your device.Accelerating Customer Relationships: Using CRM and Relationship Technologies   |  Ronald S. Swift. A good, fresh read, highly recommended.

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