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App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

Ken Yarmosh




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 | #772789 in Books |  O'Reilly Media |  2010-10-22 |  2010-10-19 | Original language:English | PDF # 1 |  9.00 x.80 x6.00l,1.05 | File type: PDF | 352 pages

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||0 of 0 people found the following review helpful.| I met Ken at ProductCamp DC and had the privilege to get an advanced copy of his book "App Savvy," published by O'Reilly.|By Lynda Roache|Ken is not only a great speaker in the mobile apps arena, he also did an excellent job writing about his "been there - done that" experience as an iOS product manager on some of his successful apps. This book is a concise, practical, step-by-| |Focus on making apps that people enjoy using and want to tell their friends and colleagues about.  Having customers evangelize your app is far more important than a short-term purchase spike. ||- Justin Williams, Founder of Second Gear

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How can you make your iPhone or iPad app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPhone and iPad app design and development, App Savvy focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.

Whether you're a marketer, design...

You can specify the type of files you want, for your device.App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want   |  Ken Yarmosh. I was recommended this book by a dear friend of mine.

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