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B2b: How To Build A Profitable E-commerce Strategy

Michael Cunningham, Michael J. Cunningham




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 | #5436380 in Books |  2000-11-01 | Original language:English | PDF # 1 |  .81 x6.55 x9.57l, | File type: PDF | 205 pages

||1 of 1 people found the following review helpful.| Title should read: B2B 101|By A Customer|I am also writing this review, as I selected this book from a list given to us in our MBA/MSE class. I thought that this book would be a good insight to B2B and how to come about with a strategy. The book actually elaborates on the first half on the differences between B2B and B2C, only to conclude that they are very similar with a majo|From the Publisher|An interview with Michael Cunningham, author of B2B: How to Build a Profitable E-commerce Strategy |Q.B2B is obviously a popular buzzword in the business press right now, but what exactly does it mean to businesses trying to make in-roads int

In B2B, it's not a matter of winning or losing—it's getting into the game that matters.Companies on the Internet fast track are buzzing about the unquestionable potential of B2B e-commerce. And why not? Reliable estimates suggest that trillions of dollars will be transacted over the Web in the next few years—and the bulk of that will occur in the business-to-business space. For all of the discussion, however, this vast frontier of Internet commerce is st...

You can specify the type of files you want, for your device.B2b: How To Build A Profitable E-commerce Strategy   |  Michael Cunningham, Michael J. Cunningham. A good, fresh read, highly recommended.

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