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Beyond "e": 12 Ways Technology is Transforming Sales & Marketing

Stephen Diorio




[PDF.je86] Beyond "e": 12 Ways Technology is Transforming Sales & Marketing

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 | #6254888 in Books |  2001-11-19 | Original language:English | PDF # 1 |  9.10 x1.18 x6.20l, | File type: PDF | 300 pages

||3 of 4 people found the following review helpful.| A MUST BUY FOR EXECUTIVES|By Lee Hogan, IT Change Management Consultant, Topton|Steve Diorio has written a meaty and relevant book about selling technologies. In an age when there is so much E hype and fluff that only serves to confuse, we needed a book that was born from practical, everyday consulting and research in the offices of the best companies. The salient ideas about w|From the Back Cover||If E-Commerce Isn't A Silver Bullet, What Is? How to Use CRM Tools, Interactive Marketing, Online Marketplaces and Other New Technologies to Drive Revenue Growth |Five years into the "e-business revolution" most businesses

The dizzying barrage of new marketing technologies is leading to confusion, the rule of “hype,” and bad marketing investments and decisions. Beyond "e" is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future. The book provides a blueprint for using advances in technology—including but not limited to the Web—to get mo...

You can specify the type of files you want, for your gadget.Beyond "e": 12 Ways Technology is Transforming Sales & Marketing   |  Stephen Diorio. Which are the reasons I like to read books. Great story by a great author.

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