[PDF.19yc] Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell
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Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell
Mara Einstein
[PDF.om85] Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell
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| #311470 in Books | Ingramcontent | 2016-09-13 | Original language:English | PDF # 1 | 7.30 x.60 x5.00l,.0 | File type: PDF | 252 pages | Black Ops Advertising Native Ads Content Marketing and the Covert World of the Digital Sell||2 of 2 people found the following review helpful.| A great read that's bound to make you squirm|By Tim Forbes|The topic of "Black Ops Advertising" is of particular interest to me, so I very much looked forward to reading this book. But when I came across the first footnoted sentence, I experienced an involuntary reflex response..."Uh-oh. This is a textbook. Is there going to be a test?" Thankfully, I persevered.
Yes,|About the Author|
Mara Einstein is professor of media studies at Queens College, City University of New York, and an independent marketing consultant. She has been working in, or writing about, media and marketing for more than 25 years, and been an e
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.
Black Ops Advertising dissects this rapid rise of sponsored content,” a...
You can specify the type of files you want, for your device.Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell | Mara Einstein. I was recommended this book by a dear friend of mine.
