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Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns

Steve O'Keefe




[PDF.rq48] Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns

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 | #3558543 in Books |  2002-01-23 | Original language:English | PDF # 1 |  9.27 x1.00 x7.52l,.0 | File type: PDF | 448 pages

||7 of 8 people found the following review helpful.| He did it again|By Ken McCarthy|When O'Keefe's first book on Internet publicity came out I wrote a long review. Now I'm older and lazier, but thank goodness he isn't. O'Keefe didn't just revise his original book (one of THE best Internet 'how to' books of all time), he's completely
re-written it from scratch. If you need to know the 'nuts and bolts' of how to DO Internet p| |"a valuable insight into a burgeoning area of research" (British Journal of Cardiology, March 2002) |"...the book can be recommended to anyone planning a major internet-based publicity campaign..." (www.freepint.com, 11 July 2002) |"...every topic is c

Strategies for grabbing-and holding-an audience's attention online

The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes ...

You easily download any file type for your gadget.Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns   |  Steve O'Keefe. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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