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Creating and Capturing Value: Perspectives and Cases on Electronic Commerce

Garth Saloner, A. Michael Spence




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 | #3593208 in Books |  2001-10-29 | Original language:English | PDF # 1 |  9.40 x1.30 x7.70l,2.48 | File type: PDF | 608 pages

||7 of 7 people found the following review helpful.| Excellent Overview of Electronic Commerce|By A Customer|A very nice introduction to the economics of electronic commerce with a good overview of its technological antecedents. Most of the book is devoted to more than twenty Stanford Business School case studies covering such companies as SAP, Siebel, eBay, Cisco, Webvan, and so on. Well-written and easy to read. Well worth t

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.



You easily download any file type for your gadget.Creating and Capturing Value: Perspectives and Cases on Electronic Commerce   |  Garth Saloner, A. Michael Spence.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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