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| #13170539 in Books | 1995-07-25 | Original language:English | PDF # 1 | 9.00 x6.00 x1.00l,1.10 | File type: PDF | 350 pages|
This invaluable roadmap to the vast opportunities in marketing is divided into three main sections: Cyber-Tools examines the various tools available; Cyber-Tasks explains how specific marketing tasks can be performed and enhanced; and Cyber-Opportunities explores strategies that integrate the new technologies with marketing tasks to pursue attractive opportunities. Illustrations.
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