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Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks

Richard Torrenzano, Mark Davis




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 | #3896941 in Books |  St. Martin's Press |  2011-10-25 |  2011-10-25 | Original language:English | PDF # 1 |  228.60 x.68 x6.00l,1.06 | File type: PDF | 304 pages

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||0 of 0 people found the following review helpful.| This is similar to other books and it provides you with the necessary techniques to manage when things go bad. Trolling is commo|By Freeze Dried World|I have ready many books on Online Reputation Management... This is similar to other books and it provides you with the necessary techniques to manage when things go bad. Trolling is common, people are more than happy to slander| ||"Digital Assassination provides a compass --as well as a road map-- for navigating the potholes, pitfalls and landmines of our new digital world. It is a must read from every CEO and top executive."--Dick Grasso, former Chairman & Chief Executive Officer, New

Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back.

From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media.

Two top media experts recount...

You easily download any file type for your gadget.Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks   |  Richard Torrenzano, Mark Davis. I was recommended this book by a dear friend of mine.

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