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e-Loyalty: How to Keep Customers Coming Back to Your Website

Ellen Reid Smith




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 | #4330500 in Books |  2000-01-15 | Original language:English | PDF # 1 |  1.08 x6.54 x9.56l, | File type: PDF | 304 pages

||12 of 13 people found the following review helpful.| The step by step manual to truly engender loyalty!|By Ken Kingery|Ellen Reid-Smith has distilled everything you need to know and everything you need to do into a step-by-step manual for creating a website that will cause people to show up and then to keep coming back. The real key is that you must focus your efforts on Most Valuable Customers (MVCs) as these are the people wh| |" Clearly an edge will be earned by those who read and live by this book." -- Brian Anderson, President and CEO, AwardTrack Inc., a 24/7 company

"E-Loyalty provides a guide for... not only superior content, service and selection; but also p

Customer loyalty has always been grounded in human interaction. Years ago, you'd walk into your favorite store and the staff would know your name, they'd remember your favorite brands, and they'd smile, nod, and take pains to make sure you came back. Because you were treated well by a personable, friendly staff--and because you were physically constrained by time and distance to limit yourself to particular stores--you'd go back to the same stores again and again.

T...

You easily download any file type for your device.e-Loyalty: How to Keep Customers Coming Back to Your Website   |  Ellen Reid Smith. Just read it with an open mind because none of us really know.

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