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E-Retailing Challenges and Opportunities in the Global Marketplace

Shailja Dixit




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 | #10536163 in Books |  Ingramcontent |  2016-02-26 | Original language:English | PDF # 1 |  11.02 x.88 x8.50l,2.60 | File type: PDF | 358 pages

 | E Retailing Challenges and Opportunities in the Global Marketplace

||About the Author|Shailja Dixit has a PhD in Management and is a Gold Medalist in her Management Program. She is working as Associate Professor in the Department of Management at Amity University, Lucknow, India. Her research interests include social media

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer.

E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virt...

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