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E-Service: 24 Ways to Keep Your Customers--When the Competition Is Just a Click Away

Ron Zemke, Tom Connellan




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 | #5734634 in Books |  AMACOM |  2000-10-20 | Original language:English | PDF # 1 |  1.24 x6.32 x9.35l,1.10 | File type: PDF | 240 pages

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||2 of 2 people found the following review helpful.| Retain or Die|By Robert Morris|I have a bias which Zemke and Connellan apparently share: Literally anyone who has any contact with a customer (or client) is a "customer service representative." They include whoever answers the telephone; whoever greets visitors at the door or encounters them within the building; whoever delivers anything to a customer; whoever has direct contac|From Publishers Weekly|Online businesses that stand out from their competitors are not just those with a great product and a savvy marketing pitch; they also know how to translate the old-fashioned notion of superior customer service to the Web, argue customer-s

This is a guide to building good service on the Web. It provides a blueprint of ready-to-implement ideas and solutions for how to provide great service in cyberspace.



You easily download any file type for your device.E-Service: 24 Ways to Keep Your Customers--When the Competition Is Just a Click Away   |  Ron Zemke, Tom Connellan. A good, fresh read, highly recommended.

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