[PDF.01lm] e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy

e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy

[PDF.wx85] e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy

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 | #7651273 in Books |  2000-12-13 | Original language:English | PDF # 1 |  .86 x6.17 x9.33l,1.10 | File type: PDF | 173 pages

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||7 of 7 people found the following review helpful.| Basic business strategy with some interesting nuances|By Mike Tarrani|There is nothing new or Earth-shattering in this book - it's about employing strategy within the context of e-commerce. The authors' agenda, from the preface, is to "... demystify the Internet ... which then empowers CEOs and their key executives to design their own Internet strategy and control their own de|From the Back Cover||The fact that the Internet has become today's most powerful strategic tool is old news to executives. What is new to many, however, is understanding the capabilities that the Internet brings and how they can best be utilized. And e-co

This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be ...

You easily download any file type for your device.e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy   |  Michel Robert, Bernard Racine. Which are the reasons I like to read books. Great story by a great author.

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