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Electronic Commerce: A Managerial Perspective

Efraim Turban, H. Michael Chung, Jae Kyu Lee, Michael Chung




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 | #2341530 in Books |  1999-10-28 | Original language:English | PDF # 1 |  10.00 x7.75 x1.25l,1.10 | File type: PDF | 512 pages

||0 of 0 people found the following review helpful.| Probably the best book you can buy on EC|By Jesus Nix|This book is invaluable, it is filled with internet excercises although a little detailed it gives all the required information in an easy to read form.
This is probably the most uptodate and valuable book you can buy on Ecommerce as of January 2000.|0 of 0 people found the following review helpful.|From the Back Cover|This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market p

This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy...

You can specify the type of files you want, for your device.Electronic Commerce: A Managerial Perspective   |  Efraim Turban, H. Michael Chung, Jae Kyu Lee, Michael Chung.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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