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Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers

Newt Barrett, Joe Pulizzi




[PDF.sa12] Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers

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 | #2448743 in Books |  Voyager Media, Inc. |  2008-05-16 | Original language:English | PDF # 1 |  9.02 x.63 x5.98l, | File type: PDF | 200 pages

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||1 of 1 people found the following review helpful.| Good Book. Written in 2008 so don't expect cutting edge information|By M.D.|This book was published in 2008 and at that time, I'm sure it was cutting edge information. However, 8 years later it's a different story. For example, on p. 60, regarding social media, it says: "[e]ven though social media marketing is increasing its influence daily, most marketers are still just dabbli|From the Publisher|Smart marketers around the globe are using the concepts from this book to create customer-focused, innovative organizations. Bottom-line-driven multi-nationals are moving mega-bucks from traditional media to content marketing initiatives becau

We are in the middle of a content revolution, a revolution like none we've ever seen before. It is simply the greatest opportunity businesses have ever had to communicate directly with their customers. The barriers, that for years have separated businesses from talking one-on-one with their customers, have fallen. No longer is it necessary to buy ads to get your message out. Today, marketers can be the media. Businesses, both large and small, have the opportunity to ...

You can specify the type of files you want, for your device.Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers   |  Newt Barrett, Joe Pulizzi. I really enjoyed this book and have already told so many people about it!

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