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Going Viral

Karine Nahon, Jeff Hemsley




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 | #313789 in Books |  2013-11-25 | Original language:English | PDF # 1 |  8.30 x.50 x5.50l,.60 | File type: PDF | 200 pages

||0 of 0 people found the following review helpful.| Engaging Interdisciplinary Study|By Dr H|Scholar Nahon and her PhD student Jeff Hemsley offer an engaging guide to understanding the elements, processes, meanings, and social implications of Internet virality. They utilize theory from diverse disciplines, from sociology and economics to psychology and information systems. In highly readable prose, the reader is introduced to ho| ||Going Viral has won the 2014 Best Book Award by ASIS&T (Association of Information Science and Technology), and was named an Outstanding Academic Title by Choice Magazine (Association of College and Research Libraries

We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it.

So what is virality and how does it work? Why does one particular video get millions of views while hundreds of...

You easily download any file type for your gadget.Going Viral   |  Karine Nahon, Jeff Hemsley. I really enjoyed this book and have already told so many people about it!

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