[PDF.08xf] Harnessing the Power of Social Media and Web Analytics

Harnessing the Power of Social Media and Web Analytics

[PDF.ix69] Harnessing the Power of Social Media and Web Analytics

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 | #5932489 in Books |  Kaveepean Lertwachara |  2014-02-28 | Original language:English | PDF # 1 |  11.02 x.75 x8.50l,2.30 | File type: PDF | 305 pages

 | Harnessing the Power of Social Media and Web Analytics

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|| |In this volume, management, marketing, and computer science specialists, as well as other researchers from North America, New Zealand, India, and Europe, contribute 11 chapters on theories, techniques, and models of social media and web analytics for businesse

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services.

Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from socia...

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