| #1186467 in Books | 2016-05-01 | Original language:English | PDF # 1 | 9.00 x.40 x6.00l,.0 | File type: PDF | 208 pages||0 of 1 people found the following review helpful.| Worth the read!|By Customer|This book was a quick read but was able to cover all the players in the content marketing arena in sufficient detail with real life examples. I work with small businesses every day where the owner often plays more than one of these roles in their business so having all of them covered in one place allowed for drawing the connections pretty easy. I||
"Resistance may be futile as so-called 'digital natives' set trends and increase their purchasing power, but this good-natured book makes the pill a tad more palatable. After all, Cramer cautions publishers, 'If you’re still resisting custom content
Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and mis...
You easily download any file type for your device.Inside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism | Theresa Cramer. A good, fresh read, highly recommended.
