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Internet Marketing Intelligence: Research Tools, Techniques, and Resources

Edward Forrest




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 | #6464670 in Books |  2002-09-13 | Original language:English | PDF # 1 |  9.90 x.47 x7.90l, | File type: PDF | 240 pages

||1 of 1 people found the following review helpful.| Nice book but needs newer editions|By Prerit K. Souda|This book is nice. Having personally worked on Secondary Marketing Research, I find that we get trapped in either limited sources or excessive sources. Although I still use the common popular resources used by all I think that this book introduces you to some exciting stuff which can add to data and can be quite useful.. Yet|About the Author||Edward Forrest works at the University of Alaska-Anchorage.

Internet Marketing Intelligence outlines the research tasks and tools available to market researchers today.

This essential guide introduces a step-by-step approach to utilizing the Internet to target customers and create successful marketing plans. Researchers will learn how to properly document resources, delineate tools, and take advantage of newsgroups, discussion lists, search engines, and more.



You can specify the type of files you want, for your gadget.Internet Marketing Intelligence: Research Tools, Techniques, and Resources   |  Edward Forrest. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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