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Internet Marketing

Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan




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 | #7934063 in Books |  2000-08-08 | Original language:English | PDF # 1 |  .63 x7.02 x9.04l,1.34 | File type: PDF | 432 pages

||About the Author|Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School and the founder of the Center for Relationship Marketing (CRM) at Emory University. Prior to his present position, he was the Robert E. Brooker P

This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place. Concepts and strategies of the "information age" are applied to specific business problems. Specific topics include information on how to align information technology with business strateg...

You can specify the type of files you want, for your device.Internet Marketing   |  Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan. A good, fresh read, highly recommended.

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