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Internet Retailing and Future Perspectives

Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach




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 | #1803736 in Books |  2016-12-10 | Original language:English |  9.00 x6.00 x.75l,.0 | File type: PDF | 364 pages

||About the Author||Eleonora Pantano is a Lecturer in Marketing at Middlesex University London, UK |Bang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China. |Charles Den

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.

This long-awaited new edition provides a thorough and substantial update ...

You easily download any file type for your gadget.Internet Retailing and Future Perspectives   |  Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach. Just read it with an open mind because none of us really know.

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