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Introduction to e-Commerce, 2/e, with e-Commerce PowerWeb

Jeffrey Rayport, Bernard Jaworski, Breakaway Solutions Inc., Jeffrey Rayport, Bernard Jaworski




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 | #4634172 in Books |  2003-04-18 | Original language:English | PDF # 1 |  10.10 x.95 x8.30l, | File type: PDF | 512 pages

||0 of 0 people found the following review helpful.| Five Stars|By Mark Bradford|Great Resource|About the Author|Jeffrey F. Rayport is Chairman and Founder of Marketspace LLC, a subsidiary of Monitor Group.

Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit.

Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a �Principles of Marketing� that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the �strategy� parts of e-commerce first and technology second, should adopt this book. Faculty who teach...

You can specify the type of files you want, for your device.Introduction to e-Commerce, 2/e, with e-Commerce PowerWeb   |  Jeffrey Rayport, Bernard Jaworski, Breakaway Solutions Inc., Jeffrey Rayport, Bernard Jaworski. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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