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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Adam Alter




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 | #5250 in Books |  PENGUIN PRESS |  2017-03-07 |  2017-03-07 | Original language:English |  8.56 x1.13 x5.81l,1.02 | File type: PDF | 368 pages

 | PENGUIN PRESS

||54 of 57 people found the following review helpful.| They Know What Buttons to Push, and They Won't Stop Pushing Them|By D. Buxman|This is a well-written and entertaining, yet frightening book about how tech designers use our own evolutionary structures to get us addicted to their products. In addition to an explanation of the science behind addiction, the author uses interesting anecdotes to illustrate key points. As a resul|.com |An Best Book of March 2017: In his fascinating new book, associate professor of marketing and best-selling author Adam Alter examines the rise of behavioral addiction in our current times and offers some suggestions for alleviating your

“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” Adam Grant, New York Times bestselling author of Originals and Give and Take

Welcome to the age of behavioral addiction—an age ...

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