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| #560431 in Books | Paul Christ | 2012-03-10 | Original language:English | PDF # 1 | 9.61 x.95 x6.69l,1.47 | File type: PDF | 420 pages | Knowthis||0 of 0 people found the following review helpful.| I would pay 5 times the price for the book if I felt like I learned more from it|By Dawn V.|This book is awful. I am taking a marketing class at a local college and the teacher picked this book because its cheap and she was trying to help out the college kids with the cost of the books but honestly I would rather pay for a book that actually shows you what a marketing plan is|About the Author|Paul Christ holds a Ph.D. from Drexel University. He is a Professor of Marketing at West Chester University, the second largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelp
KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks,...
You easily download any file type for your device.KnowThis: Marketing Basics, 2nd edition | Paul Christ. I was recommended this book by a dear friend of mine.
