[PDF.94tt] Making Ads Pay: Timeless Tips for Successful Copywriting

Making Ads Pay: Timeless Tips for Successful Copywriting

[PDF.ow05] Making Ads Pay: Timeless Tips for Successful Copywriting

Making Ads Pay: Timeless  John Caples epub
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 | #666942 in Books |  2013-02-08 | Original language:English | PDF # 1 |  9.02 x.54 x5.98l,.77 | File type: PDF | 258 pages

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||4 of 5 people found the following review helpful.| An incredible book that's still relevant|By Susanna Hutcheson|John Caples explains how he came to write his famous ad, "When I sat down at the piano . . ." and many other great little tidbits. He shares how to write effective headlines (make sure they build curiosity and offer a reward.) While I'm a seasoned copywriter and writer, I never tire of reading the masters. And Caples

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

You can specify the type of files you want, for your gadget.Making Ads Pay: Timeless Tips for Successful Copywriting   |  John Caples. A good, fresh read, highly recommended.

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