[PDF.02vf] Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

[PDF.xa39] Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

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 | #990516 in Books |  Content Marketing Institute |  2011-08-29 | Original language:English | PDF # 1 |  9.02 x.38 x5.98l,.55 | File type: PDF | 180 pages

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||1 of 1 people found the following review helpful.| A great resource for marketing execs and agencies alike|By Kathryn|Although this book was written with corporate marketing teams in mind, I am the co-owner of a small content marketing agency that works with many corporate clients, so I came to the book from a different perspective. Even so, I found it incredibly valuable for my own line of work.

Pulizzi and Rose hav

Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you ...

You can specify the type of files you want, for your device.Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand   |  Robert Rose, Joe Pulizzi. A good, fresh read, highly recommended.

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