| #18887267 in Books | 1999-12-07 | Original language:English | .0 x.0 x.0l,.0 | File type: PDF | 220 pages||2 of 4 people found the following review helpful.| An excellent book for understanding Marketing on the Net.|By Mugdha|This book highlights a growing dimension to Indian Business...Marketing through Internet. It is an easy-to-understand book and is a **must read ** for entrepreneurs who realise that Ebusiness is the BUZZ word these days and becoming popular because of its high rate of success.|0 of 1 people found the followin||A proportionate mix of concepts, ideas, examples and explanations, makes this interesting reading, even for the "gurus"! -- The Times of India, January 25, 2000|About the Author|Lyndon Cerejo has been an Int
Businesses in India have started factoring the Internet into their marketing efforts, and the day is not far away when most of their traditional business - in some cases, all of it -- will be converted to ebusiness.
Marketing.com then is a guide to adapting traditional marketing gameplan to the Internet, and covers the elements of marketing, viz, branding, advertising, promotion and market research, and other related areas.
The book is relevant to Indian manage...
You easily download any file type for your gadget.marketing.com | Lyndon Cerejo, Sonal Kotecha, Vijay Mukhi.Not only was the story interesting, engaging and relatable, it also teaches lessons.
