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Marketing Communications: Offline and Online Integration, Engagement and Analytics

P. R. Smith, Ze Zook




[PDF.jw95] Marketing Communications: Offline and Online Integration, Engagement and Analytics

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 | #1221465 in Books |  Zook Ze |  2016-02-28 | Original language:English | PDF # 1 |  9.75 x.87 x7.50l,.0 | File type: PDF | 600 pages

 | Marketing Communications Offline and Online Integration Engagement and Analytics

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Praise for the previous edition:

Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach.  All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred since the fifth edition's publication in 2011.



You can specify the type of files you want, for your gadget.Marketing Communications: Offline and Online Integration, Engagement and Analytics   |  P. R. Smith, Ze Zook. I really enjoyed this book and have already told so many people about it!

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