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Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy

Vanessa Fox




[PDF.xs81] Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy

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 | #624372 in Books |  2012-05-01 | Original language:English | PDF # 1 |  9.00 x.76 x6.00l,.71 | File type: PDF | 272 pages

||3 of 4 people found the following review helpful.| Search Engine Marketing in one.|By Josh Charlesworth|This book is excellent. It really covers so much in a short amount of time and I was fascinated from the start. I particularly liked the discussion of paid vs organic searchers and the value of each and have a richer insight into just how we all search . For example Vanessa Fox details some really interesting research abou| |'Her passion shines through when explaining how smaller firms can gain huge benefits...this book is a winner.' (Growing Business, September 2010).|From the Inside Flap|In the age of Google, your customers are searching.

Search has changed everything. Has your business harnessed its full potential?

A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for ...

You can specify the type of files you want, for your device.Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy   |  Vanessa Fox. I really enjoyed this book and have already told so many people about it!

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