[PDF.00oa] Marketing the e-Business (Routledge eBusiness)
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Marketing the e-Business (Routledge eBusiness)
Charles Dennis, Lisa Harris
[PDF.wz66] Marketing the e-Business (Routledge eBusiness)
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| #18715089 in Books | 2002-11-15 | Original language:English | PDF # 1 | 9.00 x6.25 x.75l,1.61 | File type: PDF | 368 pages|||'Marketing the e-Business can be recommended. [It] has a sound structure, clear content and a good range of learning features including case studies.' - Dave Chaffey, Times Higher Education Supplement|
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:
*Multi-channel marketing strategies *Change Management *Lessons learned from the dot.com ...
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