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Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition

Stan Rapp, Chuck Martin




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 | #6671050 in Books |  2000-12-15 | Original language:English | PDF # 1 |  9.10 x1.20 x6.30l, | File type: PDF | 251 pages

||0 of 0 people found the following review helpful.| Five Stars|By Customer|excellent advise|2 of 2 people found the following review helpful.| E-marketing as it should be|By Amr Selim|I really enjoyed this book and benefited a lot from its excellent content as it was easy to follow and presented E-marketing as it should really be: more MARKETING and less E, or less Technical Mu|From the Back Cover||In this era of maximum consumer expectations, marketing supremacy depends upon maximizing the future value of customer interactions online and offline |Max e-Marketing in the Net Future |With the dominance of the inter

In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-business visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques.

Rapp and Martin show how Max-E-Marketing can put mea...

You can specify the type of files you want, for your gadget.Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition   |  Stan Rapp, Chuck Martin. Just read it with an open mind because none of us really know.

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