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Microstyle: The Art of Writing Little

Christopher Johnson




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 | #574776 in Books |  2012-07-23 | Original language:English | PDF # 1 |  8.30 x.70 x5.50l,.46 | File type: PDF | 256 pages

||4 of 4 people found the following review helpful.| HOW WE READ & WRITE TODAY: Not only for Twitterers, Bloggers or Advertisers!|By Franco Arda|Microstyle (or micromessages) is all about grabbing the attention for a moment and communicating something quickly. It's how we (mostly) read and write today.

The author, Christopher Johnson, PhD., an expert in verbal branding, says that, I paraphrase: "Daily verbal life has c| |With advice for writing compelling blogs, pitches, ads, slogans, and social-media postings, Johnson s sophisticated, richly referenced, and example-filled microstyle guide is distinctive, instructive, enjoyable, and inspiring. "

Makes accessible a n

“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”―New York Times

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapt...

You easily download any file type for your gadget.Microstyle: The Art of Writing Little   |  Christopher Johnson. Just read it with an open mind because none of us really know.

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