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More Than a Showroom: Strategies for Winning Back Online Shoppers

Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV




[PDF.fj12] More Than a Showroom: Strategies for Winning Back Online Shoppers

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 | #3718638 in Books |  imusti |  2016-02-02 |  2016-01-05 | Original language:English | PDF # 1 |  9.53 x.87 x6.27l,.0 | File type: PDF | 200 pages

 | PALGRAVE MACMILLAN

|| |"The book More than a Showroom has a lot of excellent ideas, insights, and suggestions for retailers. It would be a useful read for a retailer struggling with how to compete effectively, given the ever-changing evolving marketplace." ―Sharon E. Beatty, Reese

The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers – or potential consumers - browsing products in a retail store, and then ultimately purchasing online at a lower price through another store. In the age of the Internet, the sight of a customer who will visit a store and use their smartp...

You easily download any file type for your device.More Than a Showroom: Strategies for Winning Back Online Shoppers   |  Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV. Just read it with an open mind because none of us really know.

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