[PDF.83mp] Net Words: Creating High-Impact Online Copy

Net Words: Creating High-Impact Online Copy

[PDF.kb41] Net Words: Creating High-Impact Online Copy

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 | #76907 in Books |  Nick Usborne |  2002-01-26 |  2002-01-26 | Original language:English | PDF # 1 |  8.40 x.65 x5.50l,.70 | File type: PDF | 224 pages

 | Net Words Creating High Impact Online Copy

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||0 of 0 people found the following review helpful.| Hard to read font, glue stuck pages; Buy something else!|By Customer|Outdated.Posting 10/26/2015 Few examples of nice writing. It was more about the philosophy of how to write in a more personable way for the web. Essentially that web communication is more like an informal discussion between friends.Text is hard to read and looks like a bad photocopy- choppy, inconsistent font|From the Back Cover||Bells and whistles may grab a customer's attention, but words make the sale |"The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'­­an underhanded trick that business has often been guilty

A guide to creating copy that connects with customers­­and makes the sale

Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.

Net Words explores the reason...

You can specify the type of files you want, for your device.Net Words: Creating High-Impact Online Copy   |  Nick Usborne. A good, fresh read, highly recommended.

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