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Online Branding (Cre@teonline)

Keith Drew




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 | #17808135 in Books |  2002-10-07 | Original language:English | PDF # 1 | File type: PDF | 152 pages

||About the Author|Keith Drew is Staff writer at Cre@teOnline magazine.

The web is the newest weapon in the corporate world's assault on the consumer. It has the potential to deliver a company's identity in seconds and, as a result, affords businesses a whole new way of gaining customers - or losing them. Knowing how to express a brand successfully is a vital part of web design today. Online Branding takes a look at different aspects of branding and highlights them with in-depth case studies from the UK and US, Europe and Asia. It features b...

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