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Persönlichkeit und Bietbereitschaft bei Online-Auktionen: Entwicklung eines hierarchischen Modells am Beispiel eBay aus psychologischer und marketingbezogener Perspektive (German Edition)

Ortrun Reidick




[PDF.eu04] Persönlichkeit und Bietbereitschaft bei Online-Auktionen: Entwicklung eines hierarchischen Modells am Beispiel eBay aus psychologischer und marketingbezogener Perspektive (German Edition)

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 |  2011-03-23 | Original language:German | PDF # 1 |  8.66 x.29 x5.91l,.44 | File type: PDF | 128 pages

||About the Author|Diplom-Psychologin. Studium der Psychologie und BWL an den Universitäten Heidelberg, Mannheim und Exeter (GB). Berufserfahrung in den Bereichen Consulting, HR-Management, Marketing und PR. Zur Zeit wissenschaftliche Mitarbeiterin und Doktor

Millionen User weltweit nutzen die Plattform des Online-Auktionshauses eBay als virtuellen Trödelmarkt, wobei die hohe Produktbandbreite einen schier unendlichen Austausch von Gütern ermöglicht. Das große ökonomische und gesellschaftliche Potential von Internet-Auktionen macht diese zu einem ergiebigen Forschungsgebiet für Wirtschaftswissenschaftler und Psychologen. Insbesondere die Person des Bieters sowie dessen Beweggründe, an einer...

You easily download any file type for your device.Persönlichkeit und Bietbereitschaft bei Online-Auktionen: Entwicklung eines hierarchischen Modells am Beispiel eBay aus psychologischer und marketingbezogener Perspektive (German Edition)   |  Ortrun Reidick. I really enjoyed this book and have already told so many people about it!

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