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Prime Movers: Define Your Business or Have Someone Define it Against You

Rafael Ramírez, Johan Wallin, Rafael Ramirez




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 | #6582294 in Books |  2000-06-06 | Original language:English | PDF # 1 |  9.31 x1.02 x6.24l,1.39 | File type: PDF | 350 pages

||4 of 4 people found the following review helpful.| �PRIME MOVERS�|By John Stanley|`PRIME MOVERS' Define Your Business or Have Someone Define it Against You
How did Nokia come to lead in mobile phones? How did Tetra Pak revolutionise milk packaging? How did VISA become so central in payments? How did Caterpillar become `the' reference in Earth-moving equipment? How did photocopying come to be called Xeroxing?
This|From the Inside Flap|The simplified notion of businesses making 'products' to sell to 'markets' is no longer adequate to define a competitive business strategy. Customers no longer accept being grouped into anonymous 'markets' or segments, and sold 'average' pro

This book deals with the frameworks between customers and suppliers. These frameworks link a customer's own value creating activities to the competencies and resources of the supplying firm(s). Both the short term (financial) and long term (knowledge) benefits to using this approach are discussed.



You can specify the type of files you want, for your gadget.Prime Movers: Define Your Business or Have Someone Define it Against You   |  Rafael Ramírez, Johan Wallin, Rafael Ramirez. A good, fresh read, highly recommended.

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