[PDF.36fu] Re-thinking the Network Economy: The True Forces That Drive the Digital Marketplace

Re-thinking the Network Economy: The True Forces That Drive the Digital Marketplace

[PDF.rj13] Re-thinking the Network Economy: The True Forces That Drive the Digital Marketplace

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 | #15207898 in Books |  2002-09-20 | Format: Bargain Price | Original language:English | PDF # 1 |  .93 x6.28 x9.24l, | File type: PDF | 256 pages

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||11 of 12 people found the following review helpful.| September 26 Issue of the Economist|By Texas50|From Economic Focus Column:
IN THE late 1990s, firms bet billions of dollars on a theory that turned out to be wrong. It said that in e-commerce, what mattered most was being first. Don't worry about being best, if that slows you down. Sell your product at a loss, give it away, pay people to take it: just build your base of| |"author analyzes such issues....as how companies can use traditional economic concepts to build a foundation for e-business success. -- Customer Relationship Management, September 2002

"is an eye-opener on par with a poke from a sharp stick.

E-commerce certainly isn't going away (despite some dot-com fiascos), and business leaders need to look back and figure out what went wrong. Utilizing traditional economic concepts, Rethinking the Network Economy shows how (unlike what was originally assumed) classical business strategy does apply to the Internet. The book demonstrates how tried-and-true formulas such as "supply-and-demand" and "first-mover-wins" relate to e-business, and provides readers with the unders...

You easily download any file type for your device.Re-thinking the Network Economy: The True Forces That Drive the Digital Marketplace   |  Stan Liebowitz. I was recommended this book by a dear friend of mine.

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