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Rule of Thumb: A Guide to Small Business Marketing (Rule of Thumb Series)

David Catalan




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 | #6811028 in Books |  WriteLife |  2012-01-01 | Original language:English | PDF # 1 |  7.99 x.27 x5.00l,.27 | File type: PDF | 110 pages

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||0 of 0 people found the following review helpful.| Marketing Basics|By OmahaScribe|Starting with the basics - just what is marketing, and working through branding and positioning, marketing plans, creative advertising , media relations and online marketing, David Catalan, author of A Guide to Small Business Marketing, leads a business owner on a step-by-step path to understanding marketing options and their significance to com|About the Author|David Catalan is the president of Catalan Consulting. Prior to establishing his consulting practice in April 2008, he was the executive director of the Nonprofit Association of the Midlands. David served as a cabinet member in the office of the

In clear and practical language, David Catalan describes essential, need-to-know marketing concepts along with implementation strategies proven to be successful. Readers will learn: 1) The 5 important Ps of marketing; 2) How to conduct market research; 3) What branding is and brand positioning basics; 4) How to create a marketing plan; 5) How to successfully market online; 6) and more!



You easily download any file type for your device.Rule of Thumb: A Guide to Small Business Marketing (Rule of Thumb Series)   |  David Catalan. I really enjoyed this book and have already told so many people about it!

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