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Social - Local - Mobile: The Future of Location-based Services (Management for Professionals)

Gerrit Heinemann, Christian Gaiser




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 | #4756871 in Books |  Heinemann Gerrit |  2014-11-21 | Original language:German | PDF # 1 |  9.21 x.56 x6.14l,.0 | File type: PDF | 206 pages

 | Social Local Mobile The Future of Location based Services Management for Professionals

||0 of 0 people found the following review helpful.| Five Stars|By Ricardo M. Palomar|Good book.|From the Back Cover|​In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this para

n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The...

You easily download any file type for your device.Social - Local - Mobile: The Future of Location-based Services (Management for Professionals)   |  Gerrit Heinemann, Christian Gaiser.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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