[PDF.61vl] Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory

Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory

[PDF.rs57] Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory

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 |  2016-07-18 | Original language:English | PDF # 1 |  9.75 x6.75 x.50l,.0 | File type: PDF | 144 pages

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||About the Author||Mark Durkin is Professor of Marketing in the Ulster University Business School, UK. Mark spent over a decade in various service, sales and marketing roles with the Bank of Ireland Group culminating in the role of Group Marketin

The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication ...

You easily download any file type for your device.Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory   |  From Routledge Academic. Just read it with an open mind because none of us really know.

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