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Social Media and Public Relations: Eight New Practices for the PR Professional

Deirdre K. Breakenridge




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 | #363444 in Books |  2012-04-27 |  2012-04-17 | Original language:English | PDF # 1 |  8.90 x.60 x5.90l,.50 | File type: PDF | 176 pages

||0 of 0 people found the following review helpful.| Informative fore beginners|By Customer|Very nice how to book that is informative for people with no prior experience. Of course you'll need to add and do research on the key concepts of data analysis that the book shares but the content was very dense and compact and straight to the point. Very reader friendly, not an overuse of jargon.|0 of 0 people found the following revie|From the Back Cover|Foreword by David Armano, EVP of Global Innovation & Integration for Edelman Digital, and author of the Logic + Emotion blog | |“The desire to be strategic about social media and PR is no longer enough--these days you must

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated an...

You easily download any file type for your gadget.Social Media and Public Relations: Eight New Practices for the PR Professional   |  Deirdre K. Breakenridge.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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