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Social Media Audit: Measure for Impact (SpringerBriefs in Computer Science)

Urs E. Gattiker




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 | #4754804 in Books |  Springer |  2012-10-29 |  2012-11-06 | Original language:English | PDF # 1 |  9.25 x.27 x6.10l,.39 | File type: PDF | 106 pages

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Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.

This book will address social media marketing issues using a cost benefi...

You easily download any file type for your device.Social Media Audit: Measure for Impact (SpringerBriefs in Computer Science)   |  Urs E. Gattiker.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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