[PDF.44ba] Status Update: Celebrity, Publicity, and Branding in the Social Media Age
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Status Update: Celebrity, Publicity, and Branding in the Social Media Age
Alice E. Marwick
[PDF.oi45] Status Update: Celebrity, Publicity, and Branding in the Social Media Age
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| #756687 in Books | Ingramcontent | 2015-01-13 | Original language:English | PDF # 1 | 9.20 x.90 x6.20l,.0 | File type: PDF | 368 pages | Status Update Celebrity Publicity and Branding in the Social Media Age||8 of 8 people found the following review helpful.| Good book, all the right people hate it|By fryjord|Alice Marwick's book is a great ethnography of the start-up culture of Silicon Valley. She spent years as an observer, and she has an informed view on the tech culture she immersed herself in. Her chapter on the rhetoric of Web 2.0 was a particularly insightful analysis of how the way we view tech culture and talk about tech ha||
|"Marwick makes a compelling case that the rhetoric does not always match the reality, particularly when it comes to social media."—Ravi Mattu, Financial Times
Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research—which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists—explores the culture and ideology of San Francisco’s te...
You easily download any file type for your device.Status Update: Celebrity, Publicity, and Branding in the Social Media Age | Alice E. Marwick. I really enjoyed this book and have already told so many people about it!
