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Successful Direct Marketing Methods, Seventh Edition

Bob Stone, Ron Jacobs




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 | #1784963 in Books |  McGraw-Hill |  2001-07-30 | Original language:English | PDF # 1 |  9.30 x1.43 x6.70l,1.10 | File type: PDF | 608 pages

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||0 of 0 people found the following review helpful.| A Must Have Book for Marketers|By Lorin Letendre|Bob Stone's classic work should be a must-read for every professional in the field of marketing, especially direct marketing. It is chock full of well-proven strategies for selling directly, and could be the single best curriculum for the fledgling marketeer.|1 of 1 people found the following review helpful.| |“The new edition of Successful Direct Marketing Methods is the only reference I could imagine replacing my trusted and now dog-eared sixth edition. With all this new material, it is another major contribution to the industry.” Peter J. Rosenwald V

With more than 250,000 copies sold, the classic text on direct marketing is now even better!

This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and n...

You easily download any file type for your device.Successful Direct Marketing Methods, Seventh Edition   |  Bob Stone, Ron Jacobs. Just read it with an open mind because none of us really know.

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