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Successful Technological Integration for Competitive Advantage in Retail Settings

Eleonora Pantano




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 | #9549111 in Books |  Ingramcontent |  2015-04-30 | Original language:English | PDF # 1 |  11.02 x.94 x8.50l,2.75 | File type: PDF | 405 pages

 | Successful Technological Integration for Competitive Advantage in Retail Settings

||About the Author||Eleonora Pantano is a Lecturer in Marketing at Middlesex University of London (UK). Prior to joining Middlesex in February 2015, she was post doc research fellow at University of Calabria (Italy) and researcher at Technical University of

The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes.

Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by in...

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