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The Age of E-Tail: Conquering the New World of Electronic Shopping

Alex Birch, Philipp Gerbert, Dirk Schneider, OCE&C, The McKenna Group




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 | #7853959 in Books |  Capstone |  2001-02-22 | Original language:English | PDF # 1 |  9.61 x1.17 x6.38l,.0 | File type: PDF | 344 pages

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||4 of 5 people found the following review helpful.| Worth Reading|By A Customer|Anyone considering a foray into online shopping will find Age of E-Tail a worthwhile read. The commentary is insightful in places. Useful summaries of each chapter are provided but are rather hard to read due to poor graphics.
The authors focus is towards European shopping online, learning from and adapting US examples.
As an internet pr|From the Inside Flap|The Age of E-Tail A new age of shopping is being defined by electronic media, driven by explosive demand for virtual shopping.Electronic shopping affects your business, whoever you are, because all categories of consumer goods and services a

"A wide ranging, easily accessible perspective on how the Internet-enabled consumer will change all our businesses." Ian Irvine, Chairman, Capital Radio "Digital guerillas, product as service, equity as cash. The Age of E-Tail demystifies current Internet trends and provides strategic insights into future developments for all involved in consumer products and services." Peter Agar, Deputy Director-General, Confederation of British Industry and Chairman, Alliance for Elec...

You easily download any file type for your device.The Age of E-Tail: Conquering the New World of Electronic Shopping   |  Alex Birch, Philipp Gerbert, Dirk Schneider, OCE&C, The McKenna Group. A good, fresh read, highly recommended.

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