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The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever

Cliff Atkinson




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 | #2533964 in Books |  2009-11-29 | Original language:English | PDF # 1 |  8.96 x.45 x7.00l,.95 | File type: PDF | 240 pages

||7 of 7 people found the following review helpful.| Magnifying the Impact of a Speech|By Ian D. Griffin|Effective public speaking is a challenge for many executives. They must prepare interesting content, overcome stage fright and deliver a speech that will hold the audience's attention. As if that wasn't difficult enough, they are increasingly likely to find themselves looking out at a sea of faces illuminated by the glow of la| |"Presenters who don’t learn to manage the backchannel will not only lose the respect of the audience, they’ll miss the opportunity to have much more interesting and relevant conversations.”|– Pamela Slim, author of Escape from Cubicl

Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.

When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when...

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